How can we be relevant at a local and global level at the same time? Not to Scale contacted us to take on this challenge as part of the Dentsu agency Reborn Report project, their global campaign for The Coca-Cola Company.
Reborn Report is a series of short films that aim to explain the actions the company takes to reuse its plastic bottles, using different approaches by a variety of production teams. We were lucky to carry out film No.11: Coca-Cola’s bottles being recycled at a local level.
A 2D bottle passing from one hand to another hovers over a friendly 3D map and different urban elements, representing how we can work together to reach a common goal. We executed a mix of styles, with the intention of playing with visual depth, while trying to add freshness and a spirit of celebration to the collective action.
Furthermore, we were able to count on the invaluable help of Marti Sawe, so the celebration of combined effort became a reality inside and outside of the film. Our bit in the never-ending fight against climate change and to raise social awareness in regard to recycling.
- Title“Reborn — Report No. 11”
- ClientCoca-Cola
- AgencyDentsu
- Production CompanyNot To Scale
- Creative StudioBLISS
- Animation Director and IllustratorMartí Carós
- Executive Creative DirectorTomás Peña
- Executive ProducerMaria Soler Chopo
- Production CoordinatorLorena Rodríguez, Albert Peker
- 3D ArtistsMike Fernández, Bernat Casasnovas
- Cel AnimationJavi Vaquero
- Clean UpEze Cruz, Raquel Cruz
- CompositingHugo Basism
