As a homage to classics, TBWA Madrid developed this campaign for McDonald’s to communicate the company’s return to “Días Locos” (Crazy Days), a frequent promotional action in which the fast-food chain offers plenty of discounts in all its most loved products.
With the claim “You’re OLD, but THIS old?”, TBWA Madrid proposed us to create a friendly, dynamic film showing diverse vintage elements such as the pinball machine, a cassette, the Casio watch, or a calculator.
We worked alongside the art director Rob Collado to conceive this playful, jazzy retro-universe, using McDonald’s corporate colour palette. Our main goal was to provide the diverse vintage elements a unique style, and also to work with highly organic CGI morphings so to achieve lively and energetic visuals in the film.
