ANIMATION AND VFX CREATIVE POWERHOUSE.
In 2024, Lululemon launched the first men’s shoes in their collection. To announce this in China, they created a piece that tells the story of Guanyu Zhou, the Formula 1 driver.
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Through scenes connected by transitions, the origins of the driver in Shanghai are shown, from when he played with miniature cars to when he reached the pinnacle of his career.
The piece relies on CGI elements to connect the different scenes, which take place in a white limbo, over which the story is narrated. The film is directed by Yuann, with whom, as always, it has been a pleasure to work!
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- TitleCityverse
- ClientLululemon
- Production CompanyKIDZFRMNOWHERE
- DirectorYuann
- Creative SudioBLISS
- Executive ProducerMaria Soler Chopo
- Production CoordinatorBerta Rodríguez
- 3D ArtistsDani Planas, Joan Divins, Lucas Céspedes, Bernat Martínez, Òscar Peix
- CompositingDavid Martí
